When I started with Ink Labs in June of 2020, they already had a brand created and had hired a web designer to build a website. The graphic designer that they had previously hired, left no style guide and the web designer bailed on the project halfway through and left us with a disaster of a website. This is where I came in to clean up the mess.
My first order of business was to use the design files left by the previous graphic designer to put together a brand board and set a consistent brand style. The next problem to solve, and the much more difficult one, was the website. We were left with a half built website and what was there, wasn't functional or mobile-optimized. I decided that the best solution was a clean slate. I worked with a developer to pull usable assets over and re-build the website in one Saturday afternoon. After the site was mostly built and functional, I took over as the sole web designer. I am now responsible for all website updates, adding new pages and assets, and managing SEO through Yoast and Google Search Console.
Along with the website and brand, I manage marketing strategy through Google Adwords and Social Media through Zoho CRM.
Ink Labs LLC.
Brand Consultant & Marketing Coordinator
Jun 2020 - Present
