What is Brand Consulting?
Brand consulting is a combination of services meant to help you build, fix, or strengthen your brand.
So what is a brand? I like to think of a brand like a person. Every person is unique, we all have an appearance and a personality. Brands are the same way. A brand has an appearance which consists of a logo, color palette, fonts, and specific design elements and styles. Every brand also has a personality which consists of a mission statement, vision statement, and communication style.
When all of these elements are combined, you have a brand and that brand becomes known for it's specific style and personality. Some brands are known to be funny or whimsical, while others are known for being high class or elegant. The way you design your brand often depends on who your target market is.
Having a strong brand is one of the keys to catching the eye of potential customers as well as gaining their trust and holding it.