Brand Consulting

What is Brand Consulting?

Brand consulting is a combination of services meant to help you build, fix, or strengthen your brand.

So what is a brand? I like to think of a brand like a person. Every person is unique, we all have an appearance and a personality. Brands are the same way. A brand has an appearance which consists of a logo, color palette, fonts, and specific design elements and styles. Every brand also has a personality which consists of a mission statement, vision statement, and communication style.

When all of these elements are combined, you have a brand and that brand becomes known for it's specific style and personality. Some brands are known to be funny or whimsical, while others are known for being high class or elegant. The way you design your brand often depends on who your target market is.

Having a strong brand is one of the keys to catching the eye of potential customers as well as gaining their trust and holding it.

Noah Miller Brands - Brand Consulting

Branding Process

1

Brand Check-up

Whether your business is brand spankin' new or has been around for years and needs a refresh, I'll always start out with a brand "check-up" or audit. The goal of the brand check-up is to understand your company goals and the current state of your brand.

2

Establish Target Market

Every business has a target market, some more niche than others. Brands should be built to appeal to their target market. In this step, I'll work with you to nail down your target market and develop customer personas to give direction for targeted advertising as well as the next step in the branding process.

3

Brand Personality

The personality of your brand is how it would act and sound if it were a person. This includes your brand voice, core values, and attitude.

4

Brand Design

In most cases, your visual identity is the first impression that your company makes on potential customers and you want it to be a memorable first impression. Your visual identity consists of not only your logo, but your fonts, color scheme, and design elements and style.

Next Step

Pricing

Small Business
(1-10 employees)

  • Logo Design
  • Brand Style Guide
  • Consulting on Mission Statement
  • Consulting on Vision Statement
  • Consulting on Tagline
  • Brand Personality
  • Brand Voice
  • Target Market/Customer Personas
$1000

Medium Business
(11-50 employees)

  • Logo Design
  • Brand Style Guide
  • Consulting on Mission Statement
  • Consulting on Vision Statement
  • Consulting on Tagline
  • Brand Personality
  • Brand Voice
  • Target Market/Customer Personas
$1500

Large Business
(51+ employees)

  • Logo Design
  • Brand Style Guide
  • Consulting on Mission Statement
  • Consulting on Vision Statement
  • Consulting on Tagline
  • Brand Personality
  • Brand Voice
  • Target Market/Customer Personas
$2500
What is Web Design?What is Graphic Design?